Awesome explanation about Gamification! Gabe Zichermann gives a lecture on how to embrace the game world and its prerequisites and take its context to create a desire to learn. And I like the twist in the end, his advice to all adults...
I don't know if it's in this one or another one he talks about the bottle bank, but the same concept as in the Speed Camera Lottery, by the funtheory.com
And the next one, I've listen to her twice: Jane McGonigal - Gaming can make a better world. And very funny, Jane is so much far away from the stereotype vision of a gamer (male, acne, asocial...)
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